The Art of Entrepreneurship | 9/26

The Art of Entrepreneurship | 9/26

45.00 50.00

In today’s world, artists and entrepreneurs have much in common. Both are creating something out of nothing; imagining a reality which doesn’t yet exist and working to get others to subscribe to their vision. Artists must embrace the tools of entrepreneurship in order to promote themselves, and conversely, entrepreneurs would do well to think like artists.

On Thursday September 26th, we will sit down with a diverse panel of female artists from different disciplines including theater, music, dance and the visual arts, to discuss how they have adopted an entrepreneurial mindset in order to market themselves and their work.

Women of Culture Founder, Alexandra Harper, will moderate of the discussion, and social branding adviser and keynote speaker, Jasmine Sandler, will provide actionable tips to help both artists and entrepreneurs build their personal brands and online presence. Panelists include Princess Lockerooo (from So You Think You Can Dance), Hazy Mae, Carol Lester, Jessica Schechter and Rosemary Loar.

Whether you are an emerging or established artist, aspiring business owner, full-fledged entrepreneur or an ambitious intra-preneur, you will gain valuable insights from this inspiring and educational evening and will leave with a better understanding of the art of entrepreneurship.

Plus delicious cocktails provided by female run spirits companies Misceo and Pomp & Whimsy, wine by Dr. Frank, snacks and plenty of opportunity to network with fellow WonderWomen in Business and Women of Culture, all in the beautiful 3rd floor lounge at Luminary, a collaborative hub for women to develop, collaborate and connect.

$45 through 9/17 at midnight; $50 thereafter
($25/$30 for WoC Premier members)

I'm in!

Location: Luminary
1204 Broadway, take elevator to the 4th floor, then take stairs down to 3rd floor


Full Event Schedule:
6-6:30pm | Arrival & networking
6:30-7pm | Workshop with Jasmine Sandler
7-8pm | Panel discussion and Q&A
8-8:30pm | Wine, snacks & further networking


About the Panelists:

Carol Lester is an award-winning songwriter. She hosts “2nd Sunday Songwriters,” which features self-published musicians and music industry pros focused on song placement in TV, film and advertising. She was an Industry Judge for the @IMA’s Independent Music Awards while VP of Mamapalooza Music Publishing division MamaPublooza, Co-Publishers for 80 Moms Who Rock. She is currently sharing curated Spotify lists of self published artists with her Industry Contacts, many of whom attend her monthly mix music biz & pleasure “2nd Sunday Songwriters.”

Hazy Mae (Hayley Palmetier) is a ceramic Cookie Jar Maker, and founder of Hazy Mae Cookie Jars, where she offers a series of joyful hand sculpted Cookie Jars made in limited editions. Hazy Mae’s Cookie Jar obsession began when a gift package was delivered to her, and when she opened it, she found a sweet boy bear Cookie Jar with a love letter inside it. She was instantly smitten- with the size, the character, the utility- so she began collecting them. One day, looking at all of the cookie jar characters around her, she decided to make her own, so she began sketching ideas, joined a ceramic studio, and that’s when Hazy Mae Cookie Jars began. Now Hazy Mae hand builds each fun and functional Cookie Jar in limited editions of 10 for interior designers, art collectors and beautiful shops and boutiques and interior design showrooms all over the country.

Jessica Schechter is an award-winning director, actor, performer, and producer in New York City. She is currently producing and acting in the award-winning hit web series “Soon By You” which has over a million views. She additionally works as a resident director at Infinite Variety Productions (IVP), a theater company dedicated to telling the untold stories of women in history. She has worked with people of all ages and abilities as a professional acting and speech coach alongside serving as an adjunct professor in three different universities. Jessica is a professional voice over talent as well as the Director of Education at Creative Media Design and is an acclaimed speaker, improvisor, and stand-up comedian presenting at conferences and community centers around the country.

Princess Lockerooo (Samara Cohen) is a multifaceted performance artist, content curator, educator and activist with a 14-year tenure in the dance and entertainment industries. Her talents encompass choreography, artistic direction, costume & makeup design, event curating, mentorship, public speaking and women's empowerment. Her work has been showcased on many of the entertainment industry's leading television platforms such as Harry Connick Jr., Wendy Williams, So You Think You Can Dance, and she has worked with top pop artists (Madonna, Jody Watley, Icona Pop) and has produced entertainment for numerous events across the world (Lincoln Center, Summerstage, Women's Entrepreneurship Day, and SAP Next-Gen). Her unique brand of entertainment stands for self empowerment, equality, and sensuality without objectification.

Rosemary Loar is a veteran of six Broadway shows and has had leading roles in two Off-Broadway productions, four national tours and numerous regional theaters. (Phoebe Award best musical theater actress). As a concert artist she has been featured on PBS, at Carnegie Hall, Town Hall, North Carolina Symphony, and cabarets in New York, LA, Chicago, Kansas City and for over a decade in Munich. In 2012 Ms. Loar won the MAC Hanson Award for continuing excellence in Cabaret. Her songs have been featured on NBC’s The Today Show, The Lifetime Network, Town Hall, the Joe Franklin and Joan Hamburg shows, at the UN Fourth Conference for Women in Beijing and in the documentary Our Daughters, Our Future narrated by Hillary Rodham Clinton.